What are the business benefits of investing in exterior signage

At PB Signs, we love Worcestershire’s bustling high streets and the cosy shopping areas.

Anyone has the opportunity to make a name for themselves. But how to stand out from the competition? Now, there’s the trick.

And there’s one marketing aspect you might not think about too much these days: exterior signage. Your business’s exterior signage is always there, 24/7, 365 days a year, acting as a silent ambassador.

If you’re a local business in Worcestershire, investing in your exterior signage showcases your brand story and invites customers in. On the flip side, letting your exterior signage weather and wear down presents a not-so-great image.

This blog explores why quality exterior signage drives a strong return on investment, and why it deserves to be one of your top marketing priorities.

Boost visibility with 24/7 advertising

When you say ‘advertising’ in today’s age, your first thought is probably online pay-per-click. While this certainly has its place, it’s quite expensive and, when you think about it, quite limited.

Unlike many marketing methods limited by time or platform, exterior signage advertises your business all the time. And in real life, instead of on the internet.

As a brick-and-mortar business owner, your primary hurdles are getting people into your shops, and then persuading them to make purchases. Your exterior signage is, therefore, fantastic for capturing the attention of passersby and converting them into customers.

Research shows that 76% of people have entered a store or business because of a digital out-of-home (DOOH) sign they noticed. So, outdoor signage is really important. An attractive sign could be the difference between being overlooked and becoming the talk of the town.

Make a memorable first impression

For most of your customers, your exterior signage could be their first point of contact with your brand. It shapes their expectations of your business.

Invest in professional signage to make a positivefirst impression.

High quality banners, logos, A-frames, fascias and so on convey reliability and durability. It really sets you apart from competitors who rely on outdated or DIY signs, especially those in the same industry.

Cost-effective marketing

One of the most significant advantages of exterior signage is its low cost. Per impression, it’s a far more financially effective tool than other popular marketing channels.

For example, digital marketing requires ongoing budgets and updates, constant refinement and adjustment. It’s a headache.

Exterior signage is completely different. Once you’ve had it designed and made, it’ll last you for years. And every week, it’ll reach as many people as walk down the high street, with no recurring costs.

Professional signs use durable materials designed to withstand weather and wear. This means they maintain their appearance and effectiveness for years.

On the flipside, DIY solutions (which may be cheaper upfront) are much more likely to fade, peel or look unprofessional and this makes them far less cost-effective.

Tailored solutions for different business types

The beauty of exterior signage is the blank canvas. You can design whatever you need to match your brand’s needs.

For instance, different sectors should approach exterior signage in different ways. It all depends on your organisation’s brand message and the values that should come across in an industry. Here are a few examples:

• Retail shops want to promote family-friendly experiences and excitement. Use bold and bright colours and fonts on your fascia signs and window graphics to showcase products and offers.
• Hospitality businesses, like cafes and pubs, need to get across an atmosphere of being buzzing and friendly. Familiar, creature-comfort designs on your hanging signs and A-frame signs are sure-fire ways to attract passing trade.
• Professional services (such as law firms or clinics) usually want to come across as refined. They benefit from polished, subtle exterior signage, without too much overwhelming information.

As we’ve seen, exterior signage is extremely versatile. No matter who you are and what you do, there’s a perfect design out there for you.

Long-term return on investment

Business owners might hesitate over initial signage costs, especially with the current (ongoing) cost-of-living crisis. Budgets are tight, and we appreciate that. However, consider signage as a long-term investment rather than just an expense, and it becomes well worthwhile.

Because your signage really does make a difference. In fact, it could make or break your brick-and-mortar sales. As such, many businesses find that well-crafted signage (such as banners, window graphics or pavement signs) pays for itself within months through new and repeat customers.

How can PB Signs help?

If you’re weighing up your marketing priorities and really want to stand out, exterior signage delivers unbeatable value. At PB Signs, we create bespoke, durable signs to boost your visibility and maximise your ROI.

We’ll start with an hour’s consultation, then get into the design phase when you’re ready to proceed. We promise innovation and creativity, with quick turnarounds for places all around Worcestershire and across the UK.

Don’t let your business blend into the background. Take the first step toward transforming your brand’s presence by contacting PB Signs today. You’ll discover how quality exterior signs can drive your growth and put you well ahead of the competition.

Your perfect sign is waiting! Let’s make it happen.