What is UV digital printing?

Have you ever wondered how some signs and displays manage to look so sharp, vibrant and  perfectly finished, even outdoors and on materials like metal, wood or glass?

Well, PB Signs is here to explain exactly how that happens. The key, as the title suggests, is UV digital printing.

UV digital printing services allow you to print almost any design on almost any regular material. And that makes it very interesting for businesses looking for consistent, high-quality marketing and branding.

What is UV printing?

UV printing is a form of digital printing. It uses ultraviolet light to cure the ink as soon as it’s applied to a surface. That means, unlike traditional methods relying on solvents or drying time, UV digital print sets immediately.

That’s a good thing, because it reduces minor errors like smudging and speeds up the production process.

Now, this almost instantaneous curing has a major advantage when it comes to materials. It means you can use UV digital printing on sorts of rigid materials, where a standard print job would smudge and not dry properly. UV printing is an excellent method for printing on various materials, including acrylic, metal, glass, wood and some plastics.

Key benefits for businesses

UV digital printing offers your business many advantages that traditional methods struggle to match.

• Material flexibility – UV digital print works on a wide range of surfaces, including rigid and flexible materials. This means you can design and print signs or displays for practically any substrate.
• Durability – UV-cured inks are weather-resistant and less prone to fading. You can use UV-printed materials both indoors and outdoors.
• High-quality finish – with quick-drying UV digital printing, you get especially sharp detail and consistent colours.
• Special effects – in some circumstances, special effects like textured varnishes are also possible.
• Speed and efficiency – because the ink cures instantly, the production process is significantly faster. If you need a quick turnaround, UV digital printing could be just what you need.

How you could use UV digital printing in your business

There are many ways UV digital printing services can support your business goals. Here are just a few thoughts:

• Retail signage – UV-cured prints are more durable and can be used on almost any standard material, so use this approach to create shop-front displays, point-of-sale signs or wayfinding boards.
• Custom promotional items – digital print services allow you to print almost any standard marketing materials. UV digital printing allows you to quickly print branded products, from acrylic awards to signage for events. If you’re in a rush, it’s an excellent method.
• Corporate branding – applicable to most finishes, you can use UV printing to apply logos and graphics directly to wall panels, office surfaces, or reception displays. And with fantastic consistency, you’ll enhance your brand awareness in all locations.
• Outdoor advertising – use aluminium composite boards or hoardings that withstand UK weather without losing colour or detail.

What to look for in a good UV digital printing company

So, how do you find a good UV digital printing company? Here’s what to ask when choosing a UV digital printer.

• Do they have experience with the substrates you want to use?
• Can they advise you on the best materials for your project?
• How long do they expect their inks to last?
• Do they recommend additional coatings or laminates?
• Can they handle small/large runs, depending on your needs?
• Can they meet tight deadlines?
• Do they offer design preparation guidance?
• Do they offer colour matching for brand consistency?

Of course, you’ll have all sorts of questions of your own, too.

PB Signs is based near Worcester, but we work with companies all around the UK, including in London and Birmingham. We’re committed to our clients’ success, which is why we combine tailored UV digital printing services with expert advice, so you create the best possible design for your organisation.

So, why not get in touch with PB Signs today? We’ll have a commitment-free chat about your project and show you what’s possible. If you’re interested in working with us, we can create a solution built around your business needs. Reach out today, and let’s use UV digital printing to take your business’s marketing material to the next level.