What can I use digital signage for?

Confused customers and colleagues are sure to cause chaos in your business. Keeping everyone in the loop when it comes to messaging, promotions, or even just making their way around a physical space is non-negotiable in a smooth-running business.

Digital signs adapt with your business. They’re a wise investment that can help you deliver a friction-free experience for customers and a seamless flow of information for your team. This blog explains why.

Making use of digital signage in your business

Digital signage can help ensure every customer knows where they are going and how you can help at every step of their journey. Here are a few ways you can use it:

Customer information displays

Your customers will always appreciate being kept informed and in the loop. Digital displays make it easy to share essential details quickly, including opening hours, schedules, menus, announcements or safety information. 

Marketing and promotional content

There’s no point in having a special offer if no one knows about it. Digital signage allows you to shout about your best offers. Best of all, your signage can adapt to your offers.

Printed promotional materials can be a significant expense. They take time to hang and remove, only to be thrown in the bin at the end of the campaign. Digital signage can shift as fluidly as your business.

Wayfinding systems

Simply moving around your site might offer challenges for customers. What if building works change how people need to move around the site? What if you need to direct people to a specific, one-off event? Investing in quality digital wayfinding signage means you can show people around professionally, rather than relying on a scrappy piece of paper taped to a wall.

Internal communications

Keeping your employees informed about your changing business can be a challenge. Important communications can often get buried in missed emails, minutes and information overload.

Digital signage can help you keep those essential messages top-of-mind by strategically sharing them throughout your premises.

Brand messaging

Sometimes we all need a reminder of why we’re here. Digital signage helps you reinforce your brand values, share your story, celebrate successes and create a sense of pride across your team and your customers.

Digital displays can make waves in your sector

Digital signage provides opportunities across a variety of businesses.

Retail is a fast-moving sector with offers and sales changing regularly and seasonally. You can use digital displays to showcase your live promotions and flash sales, or highlight product launches and seasonal ranges, all without the delay of printing promotional materials.

Large stores and shopping centres can benefit from wayfinding signage designed to help customers locate the product they’re after without wandering in circles.

Information can change by the hour in hospitality. If you have a changing menu, specials boards that regularly need updating or a happy hour you want to shout about, they can all be communicated to your customers in real time via digital displays. You can also promote your events throughout the year without printing new materials every time.

In offices and corporate settings, you can skip the company-wide email and instead, share internal announcements, KPIs and company news via workplace signage that updates in real time.
It can help you reinforce your culture and values across your workspaces, with consistent branding and messaging throughout the company.

And in hospitals and clinics, patients will be heading to any number of different departments. Wayfinding signage is essential for guiding them to the help they need. You can display patient safety messages and health campaigns throughout your site, remind users of simple precautions they should take during their visit, and share health-related messages that they might not have been aware of.

Keeping up in a fast-changing environment

Businesses move at pace, and your signage needs to keep up.

With digital signage, you can provide updates to customers and colleagues as they happen. This could be news within the company, changes in stock or availability of products, or functional things like rotas and key dates.

Too much information is overwhelming. Too little creates stress. With digital signs, you can make sure the right people receive the correct information at the moment they need it, with targeted messaging reaching audiences in different locations at different times of day. You can also schedule the messaging to change ahead of time, so that it automatically updates throughout the day, so there’s no labour associated with the changeover of signage.

You can also add QR codes to digital displays so your customers can quickly scan for menus, offers or extra information.

How can PB Signs help?

Investing in digital displays can feel like a big leap. But in a digital world, it’s the natural step forward for many businesses. Offers and promotions, and even your physical space, can change quickly. Your signage needs to move with it.

So, if you’re interested in finding out more about how digital signage can benefit your business, get in touch today. We help companies create engaging printed and digital signage that achieves their objectives. From concept through to installation, we’ll ensure your digital displays deliver the impact and results you need. So, why not book an obligation-free chat about how we can help provide you with signage that shows off your best side, every single time?