Willow & Bird Travel - Bespoke Shopfront Signage & Window Graphics
Creating an elegant high street presence with premium gold stainless steel lettering and bespoke window graphics.
When Willow & Bird Travel opened its new premises, PB Signs helped bring its brand to life with a combination of premium shopfront lettering and beautifully detailed window vinyls.
THE BRIEF
Willow & Bird wanted a sophisticated, welcoming shopfront that reflected the personal, luxury travel experience offered by the business.
The signage needed to complement the building’s traditional architecture and striking dark exterior, creating a distinctive identity without overpowering its character.
THE SOLUTION
Our team produced and installed a collection of bespoke signage and graphics, carefully coordinated to create a consistent finish throughout.
The project included:
Gold stainless steel fascia lettering: Bespoke metal letters spelling out WILLOW & BIRD, installed directly onto the dark shopfront fascia to create a premium, elegant finish.
Decorative window graphics: Intricate white cut vinyl featuring the brand’s distinctive willow tree and bird illustration.
Branded window lettering: The Willow & Bird Travel name applied to the main display window, complementing the exterior metal signage.
Opening hours: Precision-cut vinyl lettering displaying the business’s opening times.
Interior glass graphics: A welcoming message reading “Every journey begins with a conversation”, reflecting the personal approach behind the brand.
Additional lettering: Subtle vinyl details to communicate the services available.
Each element was carefully manufactured and installed to ensure clean lines, accurate positioning and a consistent appearance.
THE RESULT
The finished shopfront combines the warmth of gold stainless steel lettering with delicate white window graphics, creating a timeless and sophisticated look.
The metallic lettering stands out beautifully against the dark fascia, while the window vinyls add personality and detail without obstructing views into the premises.
Together, the signage creates a cohesive brand experience, from the first impression on the high street through to the interior.
It’s a great example of how premium shopfront signage and carefully considered window graphics can transform a retail space, helping an independent business establish a memorable presence.
