THE CLIENT
Fossil is an internationally recognised lifestyle brand, known for its watches, leather accessories and contemporary designs. With retail stores across the UK and worldwide, maintaining a consistent brand identity is an important part of the Fossil shopping experience.
From seasonal promotions to new product launches, Fossil’s retail environments combine creative visual merchandising with carefully considered branding to showcase its collections and engage customers.
THE PROJECT
PB Signs has worked with Fossil Stores since April 2014, providing bespoke retail signage, printed graphics and installation services across its UK stores.
With regular product launches and seasonal campaigns, Fossil requires a signage partner capable of delivering high-quality print, quick turnarounds and consistent results across multiple locations.
Our role has been to support the rollout of these campaigns, producing everything from full-colour window graphics and promotional displays to bespoke interior branding.
Each project is tailored to the individual store, taking into account its layout, display requirements and campaign artwork, while ensuring the finished result remains consistent with Fossil’s brand guidelines.
THE SOLUTION
Working closely with Fossil’s retail teams, we manufacture and install a wide range of bespoke printed graphics and display solutions designed to bring each campaign to life.
Retail Window Graphics
From bold product imagery and promotional messaging to colourful seasonal campaigns, we produce high-quality printed window graphics that transform Fossil’s shopfronts and attract attention from passing shoppers.
Using carefully selected vinyl materials, we achieve vibrant colours, sharp detail and a professional finish suited to each application.
In-Store Branding & Displays
Our work extends throughout Fossil’s retail interiors, including bespoke hero boxes, promotional displays, wall graphics and even ceiling graphics.
These elements help create engaging retail environments, using large-format print and creative placement to showcase products, reinforce campaign messaging and make the most of available display space.
Nationwide Installation & Campaign Rollouts
Alongside manufacturing, we provide a coordinated delivery and installation service, ensuring graphics and displays are fitted professionally across multiple store locations.
Working to Fossil’s detailed product launch schedules, our team manages the installation process to ensure campaigns are delivered on time and to a consistently high standard.
With different store layouts and changing campaign requirements, flexibility and attention to detail are essential to every rollout.
THE RESULT
Our long-standing relationship with Fossil demonstrates the importance of reliable production, consistent quality and responsive service when delivering retail signage across multiple locations.
From individual window displays to coordinated seasonal campaigns, we’ve helped Fossil refresh its retail spaces with eye-catching graphics that reflect the brand’s identity and support its promotional activity.
With over a decade of experience supporting Fossil’s retail signage requirements, PB Signs understands the demands of fast-moving retail environments and the importance of getting every detail right.
